Teknolojim Kurumsal | Üretkenliğinizi Arttıran Çözümler

Teknolojim Kurumsal has been developed with a keen interest on user needs and expectations in Turkish technology markets with an intention of providing actual, practical, objective and experience-based format model approach. Although there is room for improvement, the portal has managed to gain a favorable position in the industry, in less than a year.

The portals do have a high potential to serve as the most effective agents of softening the “Digital Divide“ in current times.

Teknolojim, a vertical portal which is focused on technology, providing content in hardware, software, web-design and daily technology news in Turkish, since May 2000. Although starting with the disadvantages of the lack of a professional team and proper funding, Teknolojim was successful enough to position itself as a dependable reference base and receiving wide respect in its sector. Above all, Teknolojim is a project which gives everyone the opportunity to examine the Turkish Internet industry at first hand. One of the basic goals of Teknolojim is to determine the right strategies and the appropriate business models to be utilized for Turkish Internet sector. Before proceeding any further to present what have been accomplished and what is being planned to do, it will be appropriate to look at the vision of the portal:

“To create, develop the best and the most detailed reference base of the high-tech and computing industries by providing unique content.”

Creating the best and the most detailed reference base in its category is a very tough task when one considers that Teknolojim hasn’t been financially supported by any companies from the start-up. But with untiring efforts and highly motivated staff contribution, it has been possible to position Teknolojim as one of the most respected hardware sites of our country in the beginning. Presently, Teknolojim is working with ten of the biggest computer hardware distributors in Turkey. Up till now, the portal has published 62 different articles, totaling up to 700 pages of content. Our industry news are prepared daily with an average of twenty titles every day. It is our proud achievement that all the distributors cooperating with the portal, start to regard Teknolojim as a comprehensive web-media, capable of informing both professionals and potential buyers in a relatively short time.

Being the first to review/preview several different products and services of the computing industry, Teknolojim is recognized as “fast, detailed, always up-to-date”. These are the most crucial properties that are to be found in a vertical portal and Teknolojim is recognized to have those realized, although, there is still room for improvement and future advancements. The difficult task here seems to be sustaining the achieved initial success and improving the capabilities in a competitive fashion.

Several modifications are made depending on the first ten-month experience. We had to focus-out our content with an intention to serve to a bigger market but we were aware that we should not alienate our existing customers, meanwhile. Based on this perspective, some of the best editors in the field were contacted to provide the best content on web-design (html, dhtml, css, Javascript…), daily sectoral news (computer, IT, e-commerce, e-advertising) and Macromedia Flash. With only five editors providing able contribution, Teknolojim has managed to gain wide acceptance as well as winning industry contests.

A business plan, which is built on two different business models, as well as utilizing several locally customized strategies, is prepared. As the first business model is built on the assumption of raising all revenue from advertising, the second model, plans to build one of the first B2C digital marketplaces of Turkey.